Negative ads are being used more and more these days. Candidates on both sides have used them extensively to campaign for the upcoming election.
Personally, I like negative ads, but not for the usual reasons. Typically, I discover that when watching a negative ad criticizing a candidate, I actually learn things that I like about them...
For example, the recent ads for Clair Mccaskill take shots at Jim Talent make statements like "Jim Talent voted against raising the minimum wage 11 times" I don't want the minimum wage to be increased. So this ad makes me like Talent more...
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